I have been a small business owner and a public servant at different times in my career. I have always taken pride in at least trying to provide excellent quality service in whatever I happened to be doing. In fact, right now, all of my business comes from word of mouth. I don’t have to advertise (yet, at least) because my clients recommend me. I realized early on that it’s the cheapest, most effective way of getting new business. And there’s also that little side benefit of having clients actually come back and give you more business ’cause they got their money’s worth the first time around.
What just baffles me, especially right now, is when I do business with someone and get utter crapola in terms of customer service. Are these people nuts? Or just plain stupid?
Two friends and I recently went to a local brewpub that shall remain nameless (although I’m tempted to say which one it was). At the door, the snippy hostess told us she’d “try to find us a table” (we could see several empty ones from the doorway) but that it would be 30 minutes or so. We asked if we could order food at the bar, and she looked off into the distance and huffed “If you want to…” Finally, not wanting to cause her to exert herself in any way, we opted to sit at the bar. Our little hostess friend couldn’t be bothered to bring us menus–perhaps she was busy texting or something. So, I walked up to the front and got them from her. An eon later, our server showed up. Although she was friendly and well intentioned, she also was disorganized and inattentive. All three of our meals came out with something missing or something wrong (remember, pub food…not complicated). Wrong side dish for one of us, wrong toppings on a burger, another burger ordered rare that showed up cooked to oblivion. Then the bill came, complete with overcharges. Seriously, other than perhaps throwing us out, this place could not have done more to convince us that they didn’t want us to come back.
Next, I called a plumber for a bid on a few-thousand dollar project. Small, but nothing to sneeze at as the building industry slows down and winter approaches. I waited a couple of weeks for the bid, but didn’t hear anything. Then I called the office and the receptionist, rather than be bothered to take a message, asked me to call back later because she was busy with another customer. Um, thanks but no.
And I could go on. It seems particularly bad in retail and restaurants. I dunno, but if I were running one of these businesses right now, I would make darned sure to train my employees so that they’re bringing customers back–not driving them away.
However, I’ve also seen the flip side: I was recently in the co-op making a complicated purchase, and the checker figured out a fabulous way to solve the issue, using better deductive reasoning than I’ve seen *anywhere* lately. I was so impressed, I ran home to tell Tater about it. And then I told anyone who’d listen. And everyone agreed that (1) that checker is probably going to have a great career in something not a grocery store, and (2) wouldn’t it be freakin’ nice if everyone would pay that much attention when someone’s trying to give you money?
The other cool thing was when I needed to arrange a casual dinner party for a group and ended up going to a cafe that normally doesn’t take reservations. I spoke with the manager and told her what I needed. She was quick to realize, again, that I was trying really hard to bring her a big group of customers, but we needed to be assured of having a big enough space when we showed up. She agreed to hold a large table for my group…a simple thing, really, but if you consider that many other cafes have said no to this type of request, it’s pretty outstanding. And that is how you get business coming through your door instead of your competition’s.