6 Degrees of Sacramento

Weatherstone’s new lease on life…

February 5, 2008 · Leave a Comment

After several years of being part of the Java City conglo, the Weatherstone is going to be an independent cafe again. The guys who own Old Soul are taking over. It’s one of those cosmic-all-is-right-with-the-world moments.  But, seriously, the Weatherstone is one of those perfect examples of what a coffeehouse should be–nestled in a neighborhood, cozy, charming, welcoming. Ever since Java City took it over, it’s been a shadow of its former self. I noticed a Java City rep being quoted as saying it was a “one-off,” which I assume meant it didn’t fit in with their corporate branding strategy. Of course, that’s the whole point, isn’t it? A good coffeehouse is one you can walk into and not feel like you’re entering some marketer’s hamster wheel to purchase an elaborately choreographed “experience.”

Anyway, I’m stoked and looking forward to the new Weatherstone incarnation. Now, if they’ll just bring back the Kona Mocha…

Categories: Coffeehouses of Sacramento · Grid Life - Midtown Sacramento and Beyond
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